Why Consistency Matters

A battle is raging in the minds of consumers today, and we, without even realizing it, are taking part in it. We are constantly bombarded with images and sounds whose sole purpose is to capture our attention and win territory in this competitive realm. All brands strive to be relevant and always present in our thoughts, knowing that the human brain is where decision-making happens. Whoever is on "Top of mind" will undoubtedly have a greater chance to win this fiery fight.

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Digital marketing and social media platforms provide a strategic advantage for companies in this new scenario and can be the deciding factor in our market's shared conquest or defeat. Luckily, some are already reaping the benefits of these new digital tools for business development, but for many more, the fruits have yet to be seen. It is precisely here that a critical factor will determine whether our efforts succeed or fail regarding digital marketing, namely: CONSISTENCY

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If you're wondering what consistency is, the Cambridge Dictionary defines it as follows:

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"the quality of always behaving or performing in a similar manner, or of always occurring in a similar manner"

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Your business life could be compared to a long race. To reach the goal, you will not apply all your efforts in the first few minutes, hoping that it will be enough to get you to the end. On the contrary, you will adjust your energy levels, and keep a steady pace so that you can achieve your goal. 

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Examine your company's digital marketing strategy story. Perhaps you started out enthusiastically, but as time went on, your energy dwindled, and due to the numerous demands of your company, you decided that posting your company on social media regularly wasn't that important. As a result, you drop out of the race and let others take the lead, passing up opportunities to gain new followers along the way.

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If you want to expand your online presence, you must be consistent. But, let's be honest, it will take a lot of work on your part. Sharing content every once in a while is not the best way to obtain it. Constantly posting on social media is the way to go if you want to give your business repeated exposure and a better chance of being noticed by those who are looking for what you have to offer.

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Creating a schedule for your message posting is not a difficult task with proper planning; perhaps a simple yet powerful spreadsheet will suffice to sort things out. Having a plan, however, is only part of the equation; paying close attention to your brand and its corporate values is also essential, and every piece of content you create should be an emissary of your brand’s philosophy.

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Finally, outsourcing comes in hand when you don't have time to complete this task. Professional services from a digital marketing agency may be your best option for producing strong and consistent content online while focusing your efforts on other aspects of your business.

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