What are Common Myths about SEO? 

The myths surrounding search engine optimization (SEO) can be tough to dispel. People have heard stories of shady companies that tried to scam them, or they're afraid that they'll lose control of their own websites. Let's look at some of the most common misconceptions about SEO and correct them! Before figuring out if you need help with SEO, you should feel confident to make an educated decision about your online presence. Here are a few myths you should know are false:

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1. SEO is a one time fix. 
2. Lots of keywords will improve your SEO. 
3. SEO doesn’t work for everyone. 

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SEO is a One Time Fix

*Enter Loud Buzzer Noise Here!* Although this would be nice and save a lot of time, this is completely false. Optimizing content on an entire website takes time, and you have to take it step by step. Optimization is an ever-changing process that can be swayed by the consumer and the search engine’s algorithms. Whatever people are searching for online, which changes almost every day, impacts your SEO as well as every other website online. It is nearly impossible to do one overhaul of a website and see rank improvement. You have to keep up with the algorithms and the natural flow of society’s curiosity. 

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SEO is an investment, and when done gradually and correctly, can lead to great payoff for your website. 

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Lots and Lots of Keywords

Keywords are words that people are searching for and show up often within content. It might seem like a great idea to shove as many keywords as possible onto your website, but this will backfire quickly. Google bots and other search engines are crawling your content, looking for those pesky keywords to determine how relevant it might be to a consumer searching under that specific keyword. 

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Those bots are smart. They can suspect keyword overload because it doesn’t sound like a natural language pattern. If your content is anything like this, it will be deemed irrelevant, a manipulative outlier, and will not show up on the search results. Using keywords naturally and as if you are having a real-life conversation about the topic, is the best way to improve your SEO. Don’t overdo it and risk losing a solid rank on the web. 

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SEO Doesn’t Work

It works. Plenty of businesses have prioritized their SEO to create profit, and it usually works out well for them. In 2019, Forrester found that 60 percent of businesses taking steps to improve their SEO measured the impact of SEO on revenue, and 91 percent of those companies found it “very profitable.” Botify, an online SEO platform, saw their customers reach an ROI of 584 percent over three years. 

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If you want to see it for yourself, try throwing in a few keywords in your content and watch your page begin to rank. Using SEO can help you reach the first page on any search engine, leading to more clicks on your website and more customer engagement. Higher customer engagement can ultimately lead to an increase in revenue. Try search engine optimization for one month and watch the clicks roll in. 

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There are plenty of myths that circle the internet about SEO. Whether you believe in SEO’s magical powers or are a total skeptic, you’ve probably heard at least one make-belief claim about it. Doing the research on SEO should be your first step if you’re curious about the truth and how it can help you. You can also contact our team here at Tier Level Digital Marketing for all your SEO questions. Our team is trained in all things SEO and knows how we can help your website rank higher, the right way. 

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