Top 5 Trends to Watch for in 2022

Social media is seemingly unpredictable. For instance, no one would have predicted the comeback of QR codes, but the pandemic has brought them back tenfold. You never know what the next meme will be, and every trend will die off as quickly as it was born. However, there are a few things that we can predict in the social media world.

As a Digital Marketing company, we keep a constant eye on what’s happening in the industry so we can provide the best content for our customers.

Here are the top 5 trends to watch in 2022:

1. TikTok continues to grow.

Okay, side note- if you haven’t followed us on TikTok, stop reading now and follow @tierleveldm! Back to business. With the growth we saw on the app since 2020, it doesn’t seem to be slowing down. In fact, TikTok reached 1 billion monthly active users in the beginning of 2022. Did you know that an average user spends 89 minutes a day on the app? Additionally, TikTok claims that 47% of users have bought something that they’ve seen on the app. This isn’t from ads, either. These are products and services that have gone viral, reaching millions of viewers. Are you interested in hearing what all the hype is about? Lindy, our SEO Director, discusses how to utilize TikTok for your business.

2. Customers will increasingly turn to social media to research and buy products and services.

Now that every platform is training their efforts to improve the customer shopping experience, buyers are turning their heads to online shopping. Businesses can leverage the powerful tools on these platforms to empower and educate their customers to make a buying decision. What does that mean for service-based companies? Consistent, relevant, and educational content is key to keeping top of your customer’s mind. If they are constantly seeing your posts on social media, you will be the first to pop in their mind when they’re in a situation when they need your services.

3. Shorter videos will rise in popularity.

Videos have been key for quite a while now, but platforms like TikTok and Instagram Reels have dramatically risen to popularity because of their video-focused nature. Specifically, short-form videos are the secret power to TikTok’s growth as they are a unique method of captivating as well as engaging buyers. Through videos, companies can grow an in-depth connection with their audience and capture their attention in a short amount of time. If you don’t know where to start with video content, we have our very own Video Production Manager who can work with you to bring your vision to life.

4.Social media stories continue to be a great way to quickly reach your audience.

Their limited lifespan is the key reason for popularity and success in digital marketing. A story only lasts for 24 hours, which accomplishes a few things:

• Companies and brands can share more genuine posts

• Content can target people who actually want to see it

• The posts connect with audiences on a deeper level

• People feel the need to keep in touch with a brand they like

You can utilize stories for announcements, call to actions, or gather information through polls and quizzes. You can even use location and geofilters to reach specific audiences. The opportunities are endless with stories, so take advantage of it!

5. Podcast popularity will continue to skyrocket!

In 2022, approximately 140 million Americans listen to podcasts on a regular basis. Investing in creating content for podcasts is a sure way to reach your target audience, boost brand awareness, and raise curiosity for your products and services. However, podcasts do come with their own challenges, though, such as requiring optimization through keywords, blog posts, and other SEO tactics. But with podcasting growing by the day, there is a lot to be gained. Take a listen to our CEO’s podcast, “The Niche Experience” to get some inspiration and ideas! 

These are just some of the trends that will dominate the social media landscape in 2022 and beyond. By taking advantage of these trends, you can set yourself apart from your competitors and really engage with your customers. Social media is constantly evolving, but you don’t have to worry about keeping up with it when you have our team- you can leave the creative stuff to us!

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