TikTok For Your Business, Are You Keeping Up With What’s New?

You know the saying, ¨History always repeats itself¨? It is true in most aspects of life, especially in the new digital age. When Facebook was first introduced in the early 2000’s, it took the world by storm. With close to 3 billion users, it is one of the most used platforms across the world. Now, almost 20 years later, Facebook has met their new competitor, TikTok.

TikTok was created in 2016 and quickly rose in the rankings of Most Used Social Media platforms. As of February 2022, TikTok has over 1 billion active users each month. What’s so special about TikTok? And why should business owners care?

What Is TikTok?

What differentiates TikTok from any other major social media platform is that TikTok is a short-form, video streaming platform that allows users to easily create and share video content. With a wide variety of songs, sounds, and other editing capabilities, TikTok allows users to create any type of video content that interests them and others like them. The app also offers sharing and duet capabilities where creators can collaborate with each other.

One of the biggest reasons the app attracts users is due to their algorithm. The TikTok algorithm is a ¨recommendation system that determines which videos will appear on your For You page,¨ similar to your News Feed (Hootsuite). Every video that is watched and engaged with helps the algorithm personalize the content shown to fit the user. This means that no two users will ever have the same For You page. The highly personalized feed is what makes the app so addictive and allows users to connect with like-minded people. Another reason the app is so attractive to creators is because they do not base recommendations on follower amount, which allows for any creator to have the same opportunity to be successful on the platform.

Why Is TikTok Relevant For Business Owners?

If you are a business owner or a marketing specialist, marketing on TikTok can be very beneficial! Since TikTok’s algorithm is so personalized, the content your business posts has a greater chance of being seen by people interested in your company. The ability to interact with your followers also allows you to have better insight into what your customers are looking for or are interested in learning more about.

As a business, you also have the opportunity to run ads on TikTok or even collaborate with relevant creators. This is another way to gain exposure, followers, and visitors on your business's TikTok page.

TikTok is known for their fast-paced trend cycles. What might be a trendy video concept that many users are interacting and collaborating with one week, can quickly be replaced with a new trend in a very short period of time.

To be successful on TikTok, it is important to:

• Create relevant content
• Create a detailed bio with relevant information of your business
• If you are interested in hopping on a viral trend, don’t wait!
• Engage with your audience
• Use relevant hashtags
• Post content consistently

If you are interested in growing your business with the help of TikTok, our team is here to help. Don’t hesitate to shoot us an email and our team can assist you in creating a strategy to succeed!