Three Things Restoration Owners Need to Know About LinkedIn

Three Things Restoration Owners Need to Know About LinkedIn

‍

1. Your Customers Are Here

Spread out all over your city are two categories of people that are important to you and the life of your business. The gatekeeper and the decision-maker. The decision-maker is important because they open your business to work and opportunity. The gatekeeper is important because they guard the all-important decision-maker.  

LinkedIn provides an opportunity to by-pass the gatekeeper. It’s something like the invisibility cloak from Harry Potter that allows an unsuspecting gatekeeper to continue perusing Facebook while real business happens behind their back.

Restoration professionals need to get this right.

2. Your Profile Is The Digital Version of You

First impressions are killer, they make or break someone's reputation. And once a narrative is formed it's hard to break. What first impression does your profile make?

Does your profile instill confidence, or do you leave people wondering why you wasted the time to set up a profile?

Your customers make assumptions and value judgements based on their first impression of you. And the things is, you know this is true because you do the same thing. You meet a prospect and you quickly categorize whether this person is worth spending time pursuing or not worth a second-thought.

It’s happening in your direction too; what does your digital first impression say?

Here are some places to start,

• Profile photo. Make sure your profile photo is crisp, high quality and the handsome and beautiful version of you. In other words, not your family Disney photo that looks like you're ready to quit life.
• Headline. Adjust your headline to be catchy, interesting and relevant to what you can offer people. A simple template: “I help… I exist to…”
• Summary. This is your opportunity to put meat to your digital self. Tell your story and explain how and why you got to where you are. People want to deal with people, not talking heads and bullet points.

3. LinkedIn Is The Place to Cultivate Relationships

You have relationships already with people in your industry and people hiring you to do water and fire restoration jobs. Connect with them here. The goal you're trying to accomplish is cultivating meaningful relationships. It might be overbearing to call someone because you already recently spoke and there’s no purpose for the follow-up, but your aim in the relationship is constant top of mind. So, they post something and you comment on what they posted. Or, you post something and you tag them in the post. Something like, “Hey John, did you see this… We were just talking about…”

Relationships are how companies are made, how they thrive, and how they position themselves for the future. In today’s market, relationships are in-person and digital. If you’re only working one part of that relationship you’re losing business to your competitor who’s working both sides. Don’t do that, don’t lose business to your competitor because you failed to see an opportunity.

Work hard here, on this platform, to increase your business and grow your company.

Us in the Restoration Industry spend our lives helping families and businesses in difficult moments. I want you to do more of that… and you will when you leverage LinkedIn as a meaningful relationship cultivating platform.