Is the Internet the Best Source for Disaster Restoration Leads?

The Internet: Best Source?

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Our team gets asked this question all the time: Is the internet the best source for Disaster Restoration Leads? The short answer is absolutely, but it’s not the only answer.

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Think about the internet for a second. For the last 10 years think about how you search for anything. It doesn’t matter what you are looking for, the internet is the go to resource for any product or service. Consumers focus on the reviews, the amount of reviews, and look for anything and everything on whether you are a credible company.

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Many times consumers are searching for answers on how they can fix something, or tackle some project, or do some specialized task. This is why making your company a premier educational resource is critical.  

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You want to establish yourself in your community as the trusted leader in your market about the thing it is you do. 

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Many service providers in niche industries are confined to a basic website, facebook page, and therefore, limited interaction with customers. This is why it is critical to have daily activity on multiple platforms to show your relevancy in your space.

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On the other hand, the internet is not the only revenue generating channel that Restoration Companies need to focus on. Having a well defined sales team is critical to the overall success of any company. Learning how to build and cultivate local relationships with the right centers of influence is a must for growing your business. Aligned with the proper branding of your vehicles and uniforms, this is how you get the maximum exposure and model for success in your market.

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Think about this, if a sales professional is out and around your market daily, and educating on various topics, when something major happens they are more likely to google your company by name. Even if they don’t remember the correct spelling of your brand or name, the chances of you showing up and them recognizing it in a search increases dramatically.

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How important is the internet for Disaster Restoration leads? It’s critical.