Getting the Most Engagement Out of Your Social Media Posts

Social media is one of the most powerful tools for reaching your audience. It allows you to share content and engage with people on a more personal level than ever before. But how do you know which types of social media posts are going to get the most reactions? In this article, we’ll explore some tried-and-true methods for writing posts that get you more likes, shares, and comments.

Videos & Pictures

Videos and photos are great for showing what you’re doing, what you’ve done and what you’ve made. Videos can also be used to show how-to guides, while pictures can be used to show off the results of your hard work.

While Facebook used to be full of text-only status updates, that is no longer the case. Users on all social media platforms prefer videos and pictures over text-based updates. Because the user favors it, the algorithms also favor videos and photos. When given the option to post a picture or a video or nothing at all, always opt to post a relevant picture or video. When given the choice between a photo and a video, video tends to be the better option in terms of engagement and reach.

Ask Questions

One of the best types of social media posts to get the most reactions and shares is to ask questions. Ask questions that your audience will want to answer. Questions that are easy to answer, easy to understand, easy to remember and fun are all good things to keep in mind.

The easiest way to get the most reactions, shares and comments is with a question. Questions are great because they pique people’s interest, they make people think and they give people something to do when they see your post on social media.

Competitions

Competitions are a great way to get people involved. You can ask for their opinions, post about the competition and include links to your website or social media page.

Make sure the prize is relevant to your audience - this will help drive engagement and encourage them to enter. You need to have a clear call to action in order for participants to submit their entry. Don't forget that you will need to collect some information from those entering - name, email address, and any other information you might want to collect for marketing purposes or in order to get the winner their prize, their name, email address and any other details you might need in orde to get the winner their prize.

Try not to make it too difficult or time consuming for people if possible - this could result in fewer entries so make things easy enough so that anyone who wants can enter with no hassle at all!

Behind-the-scenes

A post that gives people a glimpse into your life or your business is always a good choice. It's something they can relate to, and it allows them to see you as a person rather than just an account.

For example, if you run a fitness blog, post pictures of yourself at the gym, working out and lifting weights. People who read fitness blogs want to know what their favorite fitness blogger does in their spare time.

Another way of connecting with people is showing them how you work - how do you get from idea to finished product? This can be done through behind-the-scenes videos or photos on Instagram stories or even just by posting images with captions explaining what each stage of production involves.

Tell a Story

In the world of social media, one of the best ways to engage your audience and get them interested in what you're posting is by telling stories. Studies show that people are more likely to remember stories than facts, and that they're also more likely to be shared. For this reason, you should use storytelling in your posts and throughout your page. 

Stories can take many forms: they can be fictional tales or autobiographical narratives; they can be written or spoken (or filmed); they can even be totally visual with no dialogue at all! The point is that telling stories in any format will help you stand out from other brands on social media—and it'll make sure that your voice shines through loud and clear when people see your posts in their feeds.

We hope this post helped you discover some new ways to engage your audience on social media. With so many platforms, it can be hard to know what works best, but the tips above should give you some idea on where to start. Each tip above can play an important role in your online presence. So give it a shot, and try out each of these types!